Assistant Director - Brand Engagement Analytics
|Job Title:||Assistant Director - Brand Engagement Analytics|
|Location:||Manhattan, New York|
|Salary:||US$130000.00 - US$150000.00 per annum|
|Contact Name:||Emma Hage|
|Job Published:||February 01, 2018 18:52|
Generate & Drive Deep POE Media Performance Insights & Optimization Deliver deep cross-channel insights and embed measurement and optimization capabilities in brand Studio processes. Develop and own inflight optimization processes for consumer experience including website, CRM, Social and Paid Media. Work closely with internal stakeholders to ensure marketing communications measurement is in place for all initiatives and leveraged for continuous improvement against business goals. Craft insightful analysis that tells a story understandable to business partners and that is actionable in driving a set of recommendations.
Own and deliver Marketing Communications Dashboard reporting Own and evolve ongoing internal analytics capabilities including but not limited to digital KPI identification and reporting needs. Drive for automation of reports, dashboards, and scorecards. Work towards empowering internal & external marketing strategy and operations groups with tools, skills and capabilities to generate insights.
Partner with Analytic Insights Measurement CoE to drive holistic & synergistic Marketing Measurement Capabilities Represent Marcom & Media analytics perspective to develop and support within channel & cross-channel measurement & insights on in-flight campaign measurement, MMMs, MTAs, Testing, Media/Message KPIs like EPIs.
Support Test & Learn design & execution - Develop a consistent and structured marketing communications testing approach which strives for rapid iteration and real-time optimization of consumer experiences. Closely partner with internal Marketing Communication teams and agency partners to design and execute tests.
Champion & Evangelize emerging Marketing Technology, Capabilities and Lexicon - Maintain ongoing expertise on marketing technologies around targeting, analytics, data visualization, ad-serving, data management, social monitoring, and search. Assess and recommend and own new tools, technologies and skillsets that meet business needs.
Coach and Guide a team of Marcom Analysts & Marcom SMEs Coach & Guide a team of Marcom Analysts and Operators to deploy insights in the Studios. Deploy analytics tools and best practices across Marcom SMEs for self-serve Marcom Analytics.
5-10 years of relevant business experience in the digital analytics space at agency or client
Thorough understanding of online metrics, development of KPIs, and experience using various measurement technologies such as:
Website traffic analytics software (tagging and log file based) such as Omniture, Google Analytics, WebTrends, etc.
Ad serving platforms such as Doubleclick, Atlas, Mediaplex, etc.
Paid search engine marketing data sources such as Google, Yahoo, MSN, etc.
Social media monitoring technologies such as Radian6, Visible Technologies, etc.
General HTML knowledge; however, this is not a Web development role
Ability to interpret online research data from vendors such as Comscore, HitWise, etc.
Knowledge of statistical analyses and market research tools (marketing mix models, test and control ANCOVA analysis, panel analytics), syndicated POS data systems, and other analyses.
High level of proficiency in Microsoft Office suite
Skills & Abilities:
Apart from the Quantitative skills captured in Education and Experience, the candidate needs to demonstrate strong core skills in the following areas:
Project Management Skills
Attention to details
Planning & Organizing and ability to manage multiple projects
Interpersonal and Collaborative Team Skills
Effective and Persuasive Communication
Bachelors and/or Master's Degree in Marketing Research, Business Administration, Media/Communication or other relevant fields
Lawrence Harvey is acting as an employment agency in regards to this position.
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