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CRM Analytics Manager

CRM Analytics Manager

Job Title: CRM Analytics Manager
Contract Type: Permanent
Location: Leeds, West Yorkshire
Industry:
ERP
CRM
HCM
Salary: £45000 - £65000 per annum + pension, benefits
Start Date: ASAP
Reference: 152729_1624433159
Contact Name: Brad Newton
Contact Email: b.newton@lawrenceharvey.com
Job Published: June 23, 2021 08:26

Job Description

CRM Analytics Manager

Our client is group of leading fashion and retail brands based in the UK with a strong global presence. Due to recent growth we are looking to add a new Senior CRM Analytics Manager.

As leader of CRM Development, you will drive customer contact strategy and optimisation, harnessing the power of our customer data to drive commercial revenue and enhance the customer experience.

CRM Analytics Manager responsibilities:

  • Manage of a small team of highly skilled analysts driving insights and developing business strategies, improving the targeting of customers across digital marketing channel.
  • Ownership of analytics behind all data-driven strategies and solutions to improve revenue performance and operational efficiencies.
  • Work with Digital Optimisation Team to ensure all targeting models are optimised and fit for purpose.
  • Ownership of test and control over Digital Marketing Channels to improve campaign efficiency, delivering campaign performance

CRM Analytics Manager experience required:

  • Campaign management planning, selections and results especially in digital channels.
  • Delivered programmes of work to agreed timescale and quality.
  • As Lead a role in a dynamic CRM team, driving change and building great capabilities, strategies and work!
  • Hands on and practical, as well as strategic
  • Excellent stakeholder skills.

Keywords: CRM, inisghts, data, analytics, manager, campaign, strategy, digital marketing

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