Head of Insights & Analytics

Head of Insights & Analytics

Job Title: Head of Insights & Analytics
Contract Type: Permanent
Location: Birmingham, West Midlands
Salary: £90000 - £100000 per annum + car, pension, private medical
Start Date: ASAP
Reference: 131339_1603183584
Contact Name: Brad Newton
Contact Email:
Job Published: October 20, 2020 09:46

Job Description

Head of Insights & Analytics

Our client is group of leading fashion and retail brands based in the UK with a strong global presence. Due to recent growth we are looking to add a new Head of Insight & Analytics. The role is flexible on location.

Head of Insight & Analytics responsibilities:

Leading the design, build and development of the business' Database and Analytics capabilities.

Developing a clear understanding of the business' data, systems and customers and a future vision for best practise in this area.

Supporting Marketing teams in the development of customer plans and resulting CRM programs to increase conversion, build customer relationships, cross sell and up sell.

Driving intelligent multichannel rules based on automated CRM programs (across direct mail, contact centre, email, SMS and onsite) to drive engagement and product uptake.

Managing a team to deliver the right level of MI / BI needs of the business from a BAU and strategic insight perspective. Delivering Automation programmes and Management Dashboards where appropriate. Seek to minimise manual reporting and deliver more focused, efficient reporting to focus the team on insight (vs data provision and reports).

Required to be Head of Insights & Analytics:

Experience in an Analytical Role

Ability to train, develop and manage direct reports

Ability to influence others across the business

Ability to think strategically to enhance the capability of the department

Ability to shape the direction of the department

Educated to degree level or equivalent business related qualifications

Salary £70-80k + car allowance, pension, benefits

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