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Manager, Data Scientist, Performance Analytics

Manager, Data Scientist, Performance Analytics

Job Title: Manager, Data Scientist, Performance Analytics
Contract Type: Permanent
Location: Illinois
Industry:
Salary: US$100000.00 per annum
Reference: HQ00062060_1505416854
Contact Name: Mariano Allegra
Contact Email: m.allergra@lawrenceharvey.com
Job Published: September 14, 2017 20:20

Job Description

Manager, Data Scientist, Performance Analytics

My client, who is the fastest-growing largest media agency, we are passionate about research and analytics. We are resourceful and invent. We plan the work and work the plan. We are experts in audience research, the measurement of media outcomes (reach, impression, frequency, verification, and validation). We drive the development and use of audience investment decision tools. We are experts in measuring how audiences respond to media (Paid, Owned, Earned) and the optimization methods to make media & message work harder. We drive the use of Response Analytics to make media investment decisions.

Essential Functions
Consulting with internal and external clients on data-related projects
Econometric modeling to measure ad effectiveness, from data preparation to modeling to insight generation and presentation
Cross-channel and in-channel response attribution analytics & media plan optimization (e.g. marketing mix modeling, consumer panel analytics, ad effectiveness studies, digital analytics)
Data ETL and development of new automation routines
Analysis of a multitude of data sources: Nielsen, Comscore, Rentrak, MOAT, DoubleClick, Kantar, MRI, Simmons, Millward Brown, and more
Dashboarding (Tableau) and visualization
New business development support

Qualifications
Education:
Bachelor's degree required in quantitative discipline - econometrics, statistics, marketing, research, or computer science
Skills:
Analytics: R, Python, and SQL skills are a plus. Candidate must be willing to dive into data and become a data analysis pro
Communication: Logical writing, storytelling, presentation to small groups
Project: Organized, ability to multitask, and work efficiently
Team Dynamics: Collaboration, knowledge sharing, excitement about media analytics

Lawrence Harvey is acting as an employment agency in regards to this position.
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