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Marketing Automation Consultant - London - 6 months

Marketing Automation Consultant - London - 6 months

Job Title: Marketing Automation Consultant - London - 6 months
Contract Type: Contract
Location: London, England
Industry:
CRM
Salary: Up to £400.00 per day
Start Date: ASAP
Reference: HQ00083245_1541416104
Contact Name: William Wakefield
Contact Email: w.wakefield@lawrenceharvey.com
Job Published: November 05, 2018 11:08

Job Description

Marketing Automation Specialist - London - 6 months

The marketing automation specialist will work mainly with the digital marketing team, channel marketers, sales support, sales, IT to oversee the EMEA roadmap for marketing automation in Pardot/Salesforce. This will involve identifying and prioritizing features, managing implementation on sales/marketing integration (Salesforce and Pardot) and alignment and automation programs to nurture and convert leads.

Duties and Responsibilities
-Create a EMEA roadmap for marketing automation in Pardot/Salesforce, by agreeing with different stakeholders priorities

Reporting:
Create, own and enforce Email KPIs, creating a roll-up report to analyze campaign performance and suggest improvements
Report on sales activity generated from email marketing efforts

Lead management:
Set up rules for MQL/SQL and agree with sales on processes including nurturing of marketing leads
Set best practice standards for email initiatives

Technical skills
At least have 2 marketing automation implementation projects' experience
Extensive knowledge/experience of using Salesforce and Pardot / Marketo. Particular focus on:
Mapping of in-life processes to Salesforce and Pardot
Lead Flow / workflow creation
Objective and KPI mapping
Lead management
Automation of MQL/SQL
Scoring/grading
Progressive profiling
Reporting- including Salesforce reporting and also use of Tableau
Setting automation rules
Dynamic lists and dynamic content
Strong understanding of data segmentation and targeted messaging
Campaign set up and tracking
Engagement studio
Preference center

If you are interested in the role please apply with an updated CV

Lawrence Harvey is acting as an Employment Business in regards to this position.
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