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Marketing Mix Modeling Manager - NYC

Marketing Mix Modeling Manager - NYC

Job Title: Marketing Mix Modeling Manager - NYC
Contract Type: Permanent
Location: New York, USA
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: HQ0006504_1574373271
Contact Name: John Moylan
Contact Email: j.moylan@lawrenceharvey.com
Job Published: November 21, 2019 21:54

Job Description

My client is a marketing intelligence engine that drives key insights and meaningful marketing results across an agency holding company. They are now looking for a Manager, Analytic Consulting/Marketing Sciences.

The position reports to the Director, Marketing Sciences and is expected to lead on-shore and off-shore analysts.

In Marketing Sciences, you will be exposed to a wide array of experiences and build a diverse skillset. A typical week may include:

  • Managing multiple projects and timelines, and teams
  • Extracting transform and loading large data sets using Python, R, SQL, and AWS Redshift
  • Building the more complex or fast turnaround statistical models
  • Building and presenting clear story driven presentation of model results
  • Recommending and executing media plan simulations and optimizations, building dashboards.

Requirements

Experience running Marketing Mix Models and client engagements,

  • 3+ years in advanced marketing analytics
  • Bachelor/Master's degree in Economics/STEM (specialization in Econometrics, or Statistics, Operations Research) or Business discipline
  • Experience using SAS, Python, R, or SQL
  • Familiarity with ad tech ecosystems, media planning, and data visualization tools
  • Expertise/exposure to advanced analytic techniques such as multivariate/logistic regression analysis, Bayesian shrinkage, ensemble models, factor analysis, sales forecasting, advertising effectiveness, media simulation and optimization.
  • Experience with Tableau or any other dashboarding & data visualization tool

If you are interested, please send me your resume and specific times you are able to speak.

If you know someone who may be a good fit, referrals are always appreciated.

Lawrence Harvey is acting as an employment agency in regards to this position. Visit our website www.lawrenceharvey.com and follow us on Twitter for all live vacancies @lawharveyjobs