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VP/Director Analytics

Job Title: VP/Director Analytics
Contract Type: Permanent
Location: Los Angeles County, California
Industry:
Salary: US$140000.00 - US$185000.00 per annum
Reference: HQ00073646_1527806844
Contact Name: Mariano Allegra
Contact Email: m.allergra@lawrenceharvey.com
Job Published: May 31, 2018 23:47

Job Description

VP/Director of Analytics- Los Angeles
We are a full-service advertising agency located in Los Angeles and New York that specializes in strategic planning, marketing, media planning and buying, brand building, creative development, production and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients' return on investment (ROI). We do this for both creative and media clients. Our extensive experience spans television, digital, print, out-of-home, radio, collateral, direct mail and mobile advertising as well as search engine marketing (SEM) and web design.

The VP/Director of Analytics is responsible for creating and managing the Analytics program and product offerings and for representing the agency's analytics capabilities to clients and other stakeholders.

Responsibilities

Contribute to innovation and help to establish the agency in the marketplace in the area of analytics, including data mining and marketing mix modeling
Represent the agency at new client pitches and support business development activities
Design, develop and manage a suite of analytics product, service and technology offerings for our media types (TV, Radio, Print, Digital etc.)
Develop and administer DRTV attribution software for attributing Web responses to TV airings
Manage analytics vendors and outsource resources as needed
Deliver ongoing custom and ad-hoc reporting and analysis across all Media campaigns
Respond to client needs for analytics solutions and design, develop and implement those solutions
Provide interpretation and analysis of results that strategically inform/direct agency account and media teams, leading to the optimization of client investment
Build and manage a team of analytics professionals to provide analytics for client engagements and to build out and support the agency's analytics capabilities

REQUIREMENTS

7-10 years of experience in a leadership role managing analytics programs
Strong experience building and leading analytics programs
Experience with a broad range of models and analytical and statistical solutions, as well as the ability to apply them to a variety of industries and business needs
Advanced experience with multi-channel fractional attribution models, DSP/DMP integrations and PMML
Understanding with R, Python, SQL
Understanding of databases

Lawrence Harvey is acting as an employment agency in regards to this position.
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